Data. AI. Innovation. Execution.

Building the future of creator-led commerce at gabooja.com — a frictionless platform where creators drop, fans shop, and moments turn into movements.

• Leading product strategy, AI/UX innovation, and cross-functional execution to empower bold, independent creatives
• Designing tools for a world where expression is commerce and community is currency
• Architecting scalable creator-commerce platform connecting creators directly with their audience
• Implementing AI-driven personalization and recommendation systems for enhanced user experience
• Establishing product development processes and strategic roadmap for rapid scaling
• Building cross-functional teams and fostering culture of innovation and creative expression

Led strategic transformation towards AI-first recruitment platform, driving technological innovation and team leadership for next-generation HR solutions.

• Designed and deployed LLM-enabled AI interview chatbot increasing hire ratio by 230%
• Launched comprehensive HR AI marketplace with multi-tenant architecture
• Generated multiple POCs for strategic product decisions and investor engagement
• Developed technology roadmap securing $2M+ in funding conversations
• Provided technical leadership for sales calls resulting in 40% close rate improvement
• Mentored engineering team of 8+ developers and managed critical security incidents
• Implemented cost optimization strategies reducing infrastructure costs by 35%
• Established CI/CD pipelines and DevOps practices improving deployment efficiency by 60%

Developed AI-powered content moderation system using Large Language Models to improve online discourse quality and reduce toxicity.

• Built LLM-powered content moderation system reducing toxic comments by 75%
• Implemented real-time sentiment analysis and toxicity detection algorithms
• Designed scalable data pipeline processing 100k+ comments daily
• Created automated content scoring system with 92% accuracy rate
• Integrated OpenAI API with custom fine-tuning for domain-specific moderation
• Developed comprehensive analytics dashboard for content quality metrics

Enhanced advertising optimization platform with Generative AI capabilities, improving ad performance and user engagement metrics.

• Integrated Generative AI for dynamic ad copy optimization increasing CTR by 45%
• Developed AI-powered audience targeting algorithms improving ROAS by 30%
• Created automated A/B testing framework for ad creative optimization
• Implemented machine learning models for predictive ad performance analytics
• Designed real-time bidding optimization using reinforcement learning
• Built comprehensive reporting system for campaign performance insights

14+ years of progressive experience in Generative AI, Data Warehousing, Business Intelligence, and Enterprise Data Integration serving Fortune 500 companies.

• Delivered 50+ successful data warehouse implementations using Waterfall and Agile methodologies
• Architected enterprise data solutions for clients including major financial institutions and healthcare organizations
• Led data modeling initiatives using Ralph Kimball and Bill Inmon methodologies
• Implemented comprehensive Informatica solutions (PowerCenter, B2B, Metadata Manager, Data Quality)
• Designed and optimized database systems (Oracle, SQL Server, MySQL) handling 100TB+ data volumes
• Built end-to-end reporting solutions using Cognos, SSRS, Hyperion, Crystal Reports, and Business Objects
• Automated ETL processes and job scheduling using Tidal Scheduler and custom scripting
• Implemented enterprise security frameworks including customer data encryption and PII protection
• Performed system architecture reviews and performance optimization reducing query times by 80%
• Provided technical leadership and mentoring for client development teams

Led data warehouse development initiatives for one of the largest online banks in North America, supporting critical financial reporting and analytics.

• Designed and implemented enterprise data warehouse using Oracle and Informatica PowerCenter
• Developed complex ETL processes for financial data integration across multiple source systems
• Built dimensional data models supporting regulatory reporting and business intelligence
• Optimized database performance achieving 50% reduction in query execution times
• Created automated data quality monitoring and validation frameworks
• Collaborated with business analysts and stakeholders to translate requirements into technical solutions
• Maintained 99.9% data accuracy for critical financial reporting processes
• Supported SOX compliance initiatives and audit requirements

Developed and maintained data warehouse solutions for retail banking operations, focusing on customer analytics and operational reporting.

• Built ETL processes using Informatica PowerCenter for customer data integration
• Developed dimensional models for customer behavior analysis and segmentation
• Created automated reporting solutions using Oracle and PL/SQL
• Implemented data validation and quality assurance procedures
• Supported business intelligence initiatives and ad-hoc analysis requests
• Collaborated with cross-functional teams to ensure data consistency and accuracy

Graduate research assistant developing software architecture analysis tools and conducting research in software metrics and product line architectures.

• Developed Software Architecture Metrics tool (SARA tool) for product line architecture analysis
• Conducted research in software metrics and data mining techniques for architectural evaluation
• Modeled software product lines using Star UML and advanced modeling methodologies
• Applied data mining techniques to analyze software architecture patterns and metrics
• Developed supporting websites and documentation for research projects
• Administered research lab network and systems infrastructure
• Researched and procured hardware and software for laboratory operations

System administrator and business intelligence analyst for university student card services, managing technical infrastructure and generating analytical reports.

• Created custom reports using SQL and Crystal Reports for administrative decision-making
• Wrote complex ad-hoc SQL queries for data analysis and reporting requirements
• Participated in backup strategy design and implementation for critical systems
• Researched and evaluated hardware and software purchases for departmental needs
• Troubleshot hardware, network, and operating system issues across campus infrastructure
• Implemented biometric identification systems for enhanced security
• Registered students and issued student identification cards

Providing comprehensive IT consulting services to friends, family businesses, and small organizations across multiple domains.

• Designed and implemented network infrastructure for dental and medical practices
• Provided web design and graphic design services for small businesses
• Translated technical and business documents from Farsi to English
• Built custom PCs and configured home/office networks for optimal performance
• Delivered end-to-end IT solutions including hardware selection and software implementation
• Maintained long-term client relationships through reliable support and consultation

Advanced degree focusing on software architecture and data mining with thesis research in product line architecture risk assessment.

• Thesis: "A Methodology for Risk Assessment of Product Line Architectures"
• Emphasis in Software Architecture and Data Mining methodologies
• Conducted original research in software architecture metrics and evaluation
• Published research findings and presented at academic conferences
• Collaborated with faculty on advanced software engineering projects
• Teaching assistant for undergraduate computer science courses

Comprehensive undergraduate education in computer science with minor in History, providing strong foundation in programming, algorithms, and software development.

• Minor in History providing interdisciplinary perspective and strong analytical skills
• Strong foundation in programming languages, data structures, and algorithms
• Participated in software development projects and computer science research
• Active involvement in computer science student organizations and activities
• Dean's List recognition for academic excellence
• Completed internships and work-study programs in technology roles